What does the 7/1/1 attribution window represent? Match each number to its correct description.

An attribution window defines the period of time after a person interacts with an ad during which Pinterest will credit that ad for a resulting conversion. The 7/1/1 model is a common attribution setting on Pinterest: 7-day Click: If a user clicks your Pin and purchases within 7 days, the ad gets credit. 1-day Engagement: If a user engages (e.g., saves a Pin or watches a closeup) and purchases within 1 day, the ad gets credit. 1-day View: If a user simply sees your Pin (view-through) and purchases within 1 day, the ad gets credit. Why this matters. Using a window that includes clicks, engagements, and views provides a more holistic view of how your ads influence behavior. Since Pinterest is a visual discovery platform, many users are inspired by a Pin they see or save and return shortly after to complete a purchase, even if they didn't click the first time.