What does the Content Gap tool in Ahrefs help you identify?

The Content Gap tool in Ahrefs identifies keywords for which your competitors rank highly, but your website does not. This is crucial for content strategy as it highlights opportunities to create new content or optimize existing content to capture traffic you're currently missing. By analyzing these "gap" keywords, you can target topics that are proven to drive traffic for your competitors, helping you improve your organic search visibility. The tool does not primarily identify backlinks your competitors have (that's the domain of the Link Intersect tool), nor does it show keywords you rank for that competitors don't (which is less of a gap and more of a unique advantage). While understanding competitor keywords can inform SEO strategies, the tool's direct output is not a comprehensive overview of their entire SEO approach.