What does the membership conversion overview report show?
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Correct answer: Number of contacts who have accessed private content.
Why this is the answer
A membership conversion overview report identifies which contacts accessed restricted or private content. In Amazon Ads reporting terminology, this is closest to measuring a defined conversion action rather than general traffic. The report focuses on access behavior tied to membership content, not all website visits. This type of reporting helps evaluate whether private content is being reached by the intended contacts.
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