What does the show performance report for podcasts display?
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Correct answer: The number of plays on HubSpot pages and external platforms.
Why this is the answer
A show performance report focuses on listening activity across the places where podcast content is available. In Amazon Ads terminology, this aligns with measuring audio ads performance across listening environments and publisher supply. Plays indicate content consumption, which is more relevant for podcast performance than revenue, demographics, or known-contact visits alone. Cross-platform play data helps evaluate audience engagement beyond a single hosted page.
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