What does the Traffic and Market Toolkit allow you to see when drilling down into AI traffic for a domain?

Within the Traffic Distribution report, users can isolate specific channels to reveal granular performance data. Selecting the AI traffic category specifically maps exactly which generative platforms are actively directing visitors to a target domain. The interface displays a visual trend line illustrating whether this specific visitor segment is growing, shrinking, or remaining stable across different reporting periods. Analyzing this breakdown helps marketers understand if a brand relies more heavily on specific generative search interfaces for their inbound audience.