What does the "Traffic Potential" metric show?

Traffic Potential in Ahrefs estimates the total organic search traffic a top-ranking page receives for all the keywords it ranks for, not just the primary keyword. This metric provides a more realistic view of a topic's overall traffic value, as a single page often ranks for hundreds or thousands of related keywords. It helps you understand the true traffic opportunity of targeting a specific topic. The other options are incorrect because: "The average cost-per-click for a keyword in paid search" describes PPC metrics, not organic traffic potential. "The number of clicks that happen on the search results page" is too broad and doesn't specify organic traffic to a ranking page. "The total global search volume of a keyword" only reflects the search volume of a single keyword, not the cumulative traffic from all keywords a page ranks for.