What does the “Users” metric measure?
Choose an answer
Tap an option to check your answer.
Correct answer: Users that had at least one session on your site in the given date range.
Why this is the answer
The "Users" metric in Google Analytics counts the number of unique individuals who initiated at least one session on your website within the selected date range. This means if a user visits your site multiple times in that period, they are still counted as one user. The total number of visits refers to "Sessions," which counts every time a user engages with your site, even if it's the same user multiple times. Users landing on the homepage or signing up for a newsletter are specific actions, not the overarching definition of a user in Analytics.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed