What does “Total Sales” mean in the Microsoft Retail Media platform (powered by PromoteIQ)?

Total Sales" in Microsoft Retail Media (PromoteIQ) refers to the total revenue generated from products sold that are directly attributed to your campaign. This metric is crucial for understanding the direct financial impact and return on ad spend (ROAS) of your advertising efforts. It measures the monetary value of purchases made by shoppers who interacted with your ads within a defined attribution window. The other options are incorrect because: "The average cost-per-click for your campaign" describes CPC, a cost metric, not sales. "Number of times shoppers viewed your campaign" describes impressions, a visibility metric. "The rate at which shoppers are interacting with your campaign (clicks / product views)" describes Click-Through Rate (CTR), an engagement metric.