What does tracking performance down a sales funnel enable you to do? Choose 3 answers.

Tracking performance down a sales funnel allows you to optimize each stage. A/B testing different variations of funnel stages (e.g., landing page designs, email sequences) helps identify which elements lead to better conversion rates. Understanding the cost for each conversion at different points in the funnel provides crucial insights into your return on investment and helps allocate budget effectively. Knowing how much to pay per click (PPC) is a direct outcome of understanding conversion costs and rates, enabling you to bid strategically for profitable traffic. A/B testing different ads for highest CTR is related to ad optimization, but not directly tied to tracking performance down a sales funnel which focuses on post-click user journey.