What does VPC stand for?
Choose an answer
Tap an option to check your answer.
Correct answer: Value per click.
Why this is the answer
VPC stands for Value Per Click. This metric helps advertisers understand the average revenue or profit generated each time a user clicks on their ad. It's a crucial indicator for evaluating the profitability and effectiveness of ad campaigns, as it connects ad clicks directly to business outcomes. By calculating VPC, advertisers can determine if their ad spend is yielding a positive return. "Virtual paid click" and "Volume per click" are not standard or recognized metrics in digital advertising.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed