What efforts should digital leaders prioritise in order to support Google's AI?
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Correct answer: Build capabilities in key areas such as high quality data and a skilled workforce..
Why this is the answer
To effectively leverage Google's AI, digital leaders must prioritize building capabilities in high-quality data and a skilled workforce. Google's AI models thrive on robust, clean data to learn and optimize performance. A skilled workforce is essential to manage, interpret, and act upon the insights generated by AI, as well as to strategically implement and refine AI-powered campaigns. Avoiding experimentation stifles innovation and prevents discovering new opportunities. Highly specified silos and multiple budget owners can hinder collaboration and create inefficiencies, while solidifying digital marketing as a cost center overlooks its potential as a revenue driver.
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