What factors allow Smart Bidding to drive performance in a privacy-safe way?

Smart Bidding leverages a client's own conversion data, which is first-party data, combined with a vast array of contextual signals (like device, location, time of day, and other anonymized, aggregated data) to optimize bids in real-time for each auction. This approach allows it to predict conversion likelihood and set precise bids without relying on individual user tracking via third-party cookies or personal identifiers, making it privacy-safe. The incorrect options describe functionalities that either rely on outdated tracking methods, are not core to Smart Bidding's privacy-safe operation, or are unrelated to its bidding mechanism. For example, Smart Bidding does not fill measurement gaps with third-party cookies; instead, it adapts to a world with reduced reliance on them.