What flow should you set up to send a message to someone who recently viewed a specific product page but never added that item to their online shopping cart?

Unlike other automations that trigger when a customer starts a checkout, this flow triggers simply based on interest and intent. The "Friendly Nudge": Because the customer didn't add the item to their cart, they might not be ready to buy yet. This flow usually takes a softer approach—something like, "We saw you looking..." or "Still thinking about this?" Personalization at Scale: The magic of this flow is that it dynamically pulls in the image, name, and price of the specific product the customer was viewing. This highly relevant content makes the email feel personalized rather than like a generic advertisement. Capturing "Lost" Interest: Most website visitors leave without adding anything to a cart. Browse abandonment allows you to re-engage the "shoppers" who are still in the research or consideration phase.