What goal should an advertiser launching a new marketing campaign focus on in order to reach a broad audience?

A broad-audience launch should prioritize reach and impressions so ads can be shown to as many relevant people as possible. In Google Ads, the awareness-focused campaign objective is designed for visibility rather than immediate lower-funnel actions. That is why this setup aligns with introducing a brand, product, or message to a large audience at scale. Goals centered on conversions are better suited when the priority is a specific action instead of broad exposure