What insights does Twitch RPG NOT offer?

Twitch RPG (Research Power Group) is a proprietary research panel designed to provide insights into the Twitch community and advertising effectiveness. It offers services like brand lift measurement to gauge changes in brand perception, creative/message testing to evaluate ad content, and brand deep dives for comprehensive understanding of a brand's standing among Twitch users. Post-testing video advertising, which typically involves analyzing the performance of video ads after they have run (e.g., view-through rates, conversion metrics), is generally handled through standard ad platform analytics or third-party measurement tools, not directly through Twitch RPG's panel-based research methodology. While RPG can inform pre-launch creative decisions and measure brand impact, it doesn't serve as a post-campaign video ad performance analytics tool.