What is a "citation" in the context of local search?
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Correct answer: Any mention of your business online.
Why this is the answer
In local search, a "citation" refers to any online mention of your business's Name, Address, and Phone number (NAP), or even just your business name. These mentions, even without a direct link, help search engines verify your business information and build trust, which contributes to your local search ranking. Social media shares are a type of citation if they include NAP info, but not all shares are citations. Academic references are irrelevant to local SEO. Customer testimonials can be citations if they include business details, but the term "citation" is broader.
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