What is a common behaviour called when customers try products in-store but buy them online? Select the correct answer, then submit.

The correct term is showrooming, which describes a shopping pattern where a person inspects a product in a physical store and then completes the purchase online. Google’s retail guidance describes omni-channel journeys that move between store and digital touchpoints, including in-store smartphone research and purchases that span the online and physical worlds. Google Business+1 The other terms refer to broader channel activity or sales tactics, not this specific in-store-to-online buying behaviour. Because the action starts with in-person product viewing and ends with an online purchase, showrooming is the precise match. Google Business