What is a common benefit of campaigns that convey a sense of urgency, such as seasonal or one-time promotions?

Campaigns that convey a sense of urgency, such as seasonal or limited-time promotions, often motivate users to take immediate action, like installing an app. This heightened engagement can lead to a lower cost per install (CPI) because more users convert quickly, improving overall campaign efficiency. Urgency-driven campaigns create a clear, time-sensitive reason for users to act, which enhances performance compared with campaigns that have no immediate call to action.