What is a conversion?
Choose an answer
Tap an option to check your answer.
Correct answer: An action that you've defined as valuable to your business.
Why this is the answer
A conversion is any action a user takes that you've predetermined as valuable to your business goals. This could be a purchase, a lead form submission, a download, a video view, or even an email newsletter signup. The key is that you define what constitutes a conversion based on your specific objectives. "Successful ad" is too broad; an ad can be successful without leading to a conversion. "Another term for click" is incorrect; a click is an interaction, but not necessarily a conversion unless you've defined it as such (e.g., a click-to-call ad). "Revenue won" is a specific type of conversion (a sale), but not all conversions directly result in immediate revenue.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed