What is a key advantage of providing personalised recommendations to customers? Select the correct answer, then submit.

Personalized recommendations make the shopping experience more relevant by matching suggestions to customer interests and behaviour. Google states that AI-driven personalisation can create more relevant and compelling experiences that lead to higher engagement and more satisfaction. Google also explains that shopping preferences help users find relevant results and personalised recommendations more quickly. Because customers can discover suitable products faster and with less friction, this supports stronger engagement with the business. Google Business