What is a key insight for optimizing videos within the "Craft" component of the 4Cs?

The "Craft" component of the 4Cs (Context, Craft, Catalog, and Customer) focuses on the creative execution of your Pinterest ads. For video, using dynamic motion strategically is crucial because it helps capture a user's attention quickly in a feed, which is essential for increasing view-through rates. Pinterest users often scroll rapidly, so engaging visuals are key to stopping the scroll. Avoiding motion or animation would make videos less engaging. While static imagery can be part of a video, it shouldn't be a requirement for all videos, and too much can reduce dynamic appeal. Longer videos are generally less effective on Pinterest; concise, impactful videos perform better.