What is a lead score and how is it used in lead generation?

A lead score is a numeric value assigned to a lead to quantify their sales-readiness and potential value. It's not limited to form fills, but rather aggregates various data points like demographic information, behavioral engagement (website visits, content downloads, email opens), and expressed interest. This score helps sales teams prioritize leads, focusing their efforts on those most likely to convert into paying customers. The other options are too narrow: website visits or form fills are components of lead scoring, not the definition itself, and lead scoring considers more than just age, gender, and location.