What is a recommended step to optimize an underdelivering deal on the SSP side?
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Correct answer: Ask the publisher to increase your inventory.
Why this is the answer
An underdelivering deal may be constrained by the amount of eligible inventory made available through the SSP . Asking the publisher to increase available inventory can create more bid opportunities for the Amazon DSP line item. This is an SSP-side optimization because the supply partner controls the deal’s inventory availability. It addresses supply constraints without reducing competitiveness or limiting delivery further.
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