What is a starting point?

A starting point defines the criteria for contacts to enter a customer journey. This can be an event, like a product purchase or form submission, or a date-based condition, such as a specific anniversary or a scheduled campaign start. Without a defined starting point, contacts would not be able to enter and progress through the journey. The incorrect option, "An event, triggered exclusively by a contact’s behavior, that kicks off a customer journey," is too narrow. While contact behavior can be a starting point, it's not exclusive; date-based conditions are also common. The option, "A trigger that affects a customer’s lifetime value (CLV)," describes a potential outcome or a metric, not the mechanism for journey entry.