What is a strategy for balancing casting a wide net and offering targeted products and services?

Offering product bundles is a strategy that allows businesses to appeal to a broader audience while still providing targeted value. By combining multiple products or services, a business can create different bundles that cater to various customer segments and their specific needs or preferences. This casts a wide net by offering diverse options, but each bundle is a targeted solution. Implementing a customer loyalty program primarily focuses on retention, not balancing broad appeal with targeted offerings. Focusing on a specific niche is the opposite of casting a wide net; it narrows the focus. Using technology to automate processes improves efficiency but doesn't directly address the balance between broad and targeted offerings.