What is a way to improve your targeting when your goal is influencing consideration?

To improve targeting for consideration, bidding up on the highest-performing audience lists is effective because it focuses budget on segments already demonstrating engagement or relevance to your brand. This strategy leverages data to optimize for quality interactions, which is crucial for influencing consideration. Increasing targeting until the audience is under 1,000 users is too restrictive and will severely limit reach, hindering consideration. Bidding up on sites with the highest CPMs and lowest clicks is counterproductive; high CPMs with low clicks indicate poor performance and inefficiency, not premium inventory for consideration goals. Bidding up on audiences with the highest impressions alone doesn't guarantee quality or consideration; it prioritizes quantity over relevance, which can lead to wasted spend if those impressions don't translate into meaningful engagement.