What is Amazon DSP’s attribution look back window?
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Correct answer: 14days.
Why this is the answer
Amazon DSP's default attribution look-back window for conversions is 14 days. This means that a conversion (e.g., a purchase) is attributed to an Amazon DSP ad impression if it occurs within 14 days of a user viewing or clicking that ad. This window helps advertisers understand the impact of their DSP campaigns on user behavior over a reasonable period. While 30 days might seem more comprehensive, 14 days is the standard for DSP to balance attribution accuracy with the recency of ad exposure. A 1-day window would be too short to capture many delayed conversions, understating the campaign's true impact.
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