What is Amazon DSP’s attribution lookback window?
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Correct answer: 14 days.
Why this is the answer
Amazon DSP's default attribution lookback window is 14 days. This means that if a customer sees an ad and then converts (e.g., makes a purchase) within 14 days, that conversion is attributed to the ad impression. This window helps advertisers understand the impact of their campaigns over a reasonable period. While other platforms might use 1, 7, or 30 days, 14 days is the standard for Amazon DSP, balancing immediate impact with a longer consideration phase for customers.
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