Generalx mobile app campaigns badge·EN·Updated 11 Jul 2026
What is an app install ad?
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Correct answer: A promoted ad that allows you to reach the audiences most likely to download your app..
Why this is the answer
An app install ad is specifically designed to encourage users to download an app by targeting audiences who are most likely to take that action. These ads combine promoted creative with audience targeting to increase installs efficiently, rather than just raising awareness or delivering general content. This makes them a key tool for driving app adoption and measuring performance through installs and in-app actions.