What is an app install ad?
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Correct answer: A promoted ad that allows you to reach the audiences most likely to download your app..
Why this is the answer
An app install ad is specifically designed to drive downloads of a mobile application. Its primary goal is to reach users who are most likely to install the advertised app, making the second option correct. The first option describes a general benefit of targeted advertising, not a specific ad format. The third option describes a feature or content enhancement within an app, not the ad format used to promote its installation.
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