What is an example of an activity-based starting point? Select 2 Correct Responses

Activity-based starting points for automation or campaigns are triggered by a contact's actions. Purchasing a product (A) is a direct action a contact takes, signifying a transaction. How a contact interacts with emails (B), such as opening, clicking, or ignoring, also represents their activity and engagement levels. These actions provide valuable signals for personalized follow-up. A specific date (C) or a recurring date (D) are time-based starting points, not activity-based, as they are triggered by the calendar rather than a contact's direct behavior.