What is an example of an event-based starting point? Select 2 Correct Responses

An event-based starting point is triggered by a specific date or occurrence. A contact's birthday is a specific, one-time event for that individual. An annual event, like a holiday or company anniversary, is a recurring event that happens on a predictable date each year. Both of these are examples of event-based starting points because they are tied to a calendar date. A contact purchasing a product is a behavioral trigger, not date-based. The way a contact interacts with emails is also a behavioral trigger, indicating engagement, not a specific event or date.