What is an example of an event-based starting point?
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Correct answer: A specific date, like a contact’s birthday, A recurring date, like an annual event.
Why this is the answer
Event-based starting points for automations are triggered by specific occurrences or actions. A contact's birthday or an annual event are examples of date-based events that trigger an automation. While purchasing a product is an event, it's typically categorized as an e-commerce event, which is a specific type of event-based trigger. The way a contact interacts with emails (opens, clicks) is behavioral data, which can be used to segment audiences or trigger automations, but it's a reaction to an email, not an initial event that starts a sequence in the same way a birthday does.
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