What is an example of product merchandising?

Displaying very specific, featured products on your homepage is a prime example of product merchandising. Merchandising involves strategically presenting products to entice customers and encourage purchases. Highlighting specific items on the homepage draws immediate attention to them, signaling their importance or popularity. Running an ad for your products is marketing or advertising, not merchandising, as it focuses on promotion rather than in-store or on-site presentation. Adding a way for customers to filter your products is a feature of website navigation or user experience design, which helps customers find products but isn't directly about the strategic display of specific items.