What is "attribution" in performance advertising?
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Correct answer: A system in which you assign credit to different advertising partners and platforms for driving conversion..
Why this is the answer
In performance advertising, attribution is the process of assigning credit to the ads, partners, or platforms that contributed to a conversion, such as an app install, purchase, or signup. It helps advertisers understand which campaigns and touchpoints are driving results, enabling them to optimize spend and strategy. Attribution is about measuring impact, not about legal crediting or hashtags.
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