What is Audience Deals?
Choose an answer
Tap an option to check your answer.
Correct answer: It is Mercado Ads’s programmatic solution that allows segmenting Mercado Libre’s audiences with a purchase mindset and impacting them outside the platform..
Why this is the answer
Audience Deals is a Mercado Ads programmatic solution designed to leverage Mercado Libre's rich audience data. It allows advertisers to segment users based on their purchase intent and behaviors observed on the Mercado Libre platform. The key differentiator is that it enables these segmented audiences to be targeted and impacted outside of the Mercado Libre platform, through various programmatic channels. This extends the reach of campaigns beyond the marketplace itself. The first option is incorrect because Audience Deals specifically targets users outside the platform, not within it. The second option describes a data insights tool, not a programmatic advertising solution for external targeting. The third option focuses on exclusive formats and includes professional sellers, which isn't the core definition of Audience Deals' programmatic, off-platform targeting.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed