What is digital marketing?

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. This includes a wide range of tactics like search engine optimization (SEO), social media marketing, email marketing, and content marketing. The key differentiator is the digital medium through which the marketing message is delivered and consumed. Marketing on TV and radio, while using electronic devices, is traditionally categorized as broadcast media, a subset of traditional advertising, not digital marketing in its modern definition. Similarly, marketing in print publications like newspapers and magazines is a form of traditional advertising, relying on physical media rather than digital platforms.