What is display advertising?

Display advertising is essentially a modern term for banner ads. It refers to visual advertisements, including images, videos, or animated content, that appear on websites, apps, or social media platforms. These ads are designed to capture attention and drive traffic or brand awareness. While "banner ads" specifically refers to the rectangular graphics, "display advertising" encompasses a broader range of visual ad formats that serve the same purpose. Ads that run at the top of Google search results are search ads, which are text-based and appear in response to user queries. Ads on digital billboards are out-of-home advertising, a different category entirely.