What is email engagement?
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Correct answer: An umbrella term for how people interact with emails, including opens, clicks, spam complaints, unsubscribes, etc..
Why this is the answer
In Klaviyo and the broader world of email marketing, engagement is not just about the "happy" numbers (like opens and clicks). It is a holistic view of the relationship between your brand and your subscribers. The Holistic View: Think of engagement as the "body language" of your email list. It covers every possible action a recipient can take once an email hits their inbox. Positive Signals: These are actions that tell inbox providers (Gmail, Outlook) that your content is valuable.
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