What is "keyword stuffing" and why should it be avoided according to the course?

Keyword stuffing is the practice of unnaturally forcing keywords into content, making it sound awkward and difficult to read for users. This tactic is a black-hat SEO practice that Google's algorithms are designed to detect and penalize. Websites engaging in keyword stuffing can experience lower rankings or even be de-indexed from search results. The goal of SEO is to create high-quality, user-friendly content that naturally incorporates relevant keywords. Using keywords that are too competitive is a strategic error, not keyword stuffing. Using too many different keywords on one page can dilute relevance but isn't keyword stuffing unless they are unnaturally forced. Including keywords in meta descriptions is a standard and recommended SEO practice, not something to avoid.