What is link juice?

Link juice refers to the authority and value that a hyperlink passes from one webpage to another. When a high-quality, relevant page links to your page, it signals to search engines that your page is also valuable and trustworthy, which can improve your page's ranking. This concept is crucial for SEO because it directly impacts a page's ability to rank for target keywords. The number of links pointing to a page is a quantitative measure, not the qualitative "juice" itself. Optimized website link hierarchy describes the internal structure of links on a site, which is important for crawlability and user experience, but it's not what "link juice" specifically defines.