What is not a component of a PLA ad?

A Product Listing Ad (PLA), also known as a Shopping ad, is designed to showcase products directly in search results. Key components of a PLA include the product's image, title, and price, as these are essential for users to quickly identify and evaluate the product. A Call-to-Action (CTA) button, such as "Shop Now" or "Learn More," is typically a feature of standard text ads or display ads, prompting users to take a specific action. PLAs, however, inherently function as a direct link to the product page upon clicking the ad itself, making a separate, explicit CTA button within the ad unnecessary.