What is not considered a default “medium” in Google Analytics?
Choose an answer
Tap an option to check your answer.
Correct answer: google.
Why this is the answer
Medium is the general category of the source, for example, organic search (organic), cost-per-click paid search (cpc), web referral (referral). Every referral to a website also has a medium. Google is not a medium by default in Google Analytics. Do not confuse mediums with sources. They are two very different things. Source is the origin of your traffic, such as a search engine (for example, google) or a domain (example.com).
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed