What is one automation tool that helps to optimise online and offline shoppers?

Smart Bidding is an automation tool that uses machine learning to optimize bids in real time for conversions, considering various signals like device, location, time of day, and audience. This helps advertisers reach both online and offline shoppers more effectively by adjusting bids to maximize the likelihood of valuable actions, such as store visits or online purchases. Sitelinks are ad extensions that provide additional links to specific pages on a website, improving ad visibility but not directly optimizing bids for shopper behavior. Manual bidding requires constant human intervention and doesn't leverage real-time data for optimization. Dynamic Ad Insertion is typically used in audio or video content to insert ads dynamically, not for optimizing bids across online and offline shopper journeys.