What is one goal you can accomplish using content marketing?

Content marketing aims to attract and engage a target audience by creating and distributing valuable, relevant, and consistent content. A primary goal of this strategy is to increase website traffic, as compelling content draws users to a site, where they can then learn more about products, services, or information. While content marketing can indirectly support employee training (e.g., through internal knowledge bases) or be discussed at a work retreat, these are not direct, primary goals of content marketing itself. Its core function is external audience engagement and acquisition, with traffic generation being a key metric of success.