What is one of the reasons brands are choosing togo live on Twitter?
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Correct answer: To drive increased conversation with their audience.
Why this is the answer
Brands choose to go live on Twitter primarily to drive increased conversation with their audience. Live content, such as Q&As, product launches, or behind-the-scenes glimpses, fosters real-time engagement and allows for direct interaction through comments and questions, building a stronger community. While app installs and remarketing can be secondary benefits, they are not the core reason for utilizing live video on Twitter. Live content is inherently about immediacy and interaction, making conversation a direct and primary outcome.
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