What is “re marketing” in Google Analytics?
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Correct answer: When users are shown targeted ads to bring them back to a website and encourage a conversion.
Why this is the answer
Remarketing, also known as retargeting, is a digital advertising strategy that involves showing targeted ads to users who have previously visited a website or used a mobile app. The goal is to re-engage these users and encourage them to complete a desired action, such as making a purchase or filling out a form. This is achieved by placing a cookie on their browser when they visit the site, which then allows advertisers to display relevant ads to them on other websites or platforms. The other options describe a first-time conversion, a limitation of cookie-based tracking, and a competitive action, none of which define remarketing.
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