What is required to create plans across both Amazon DSP and sponsored ads in Ads Planner?
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Correct answer: Creating a Manager account and linking the Amazon DSP and sponsored ads accounts to it.
Why this is the answer
Ads Planner uses a Manager account structure to support planning across connected Amazon Ads accounts. Linking Amazon DSP and sponsored ads accounts enables unified planning across programmatic and sponsored ads products. This setup helps advertisers build plans that connect formats, audiences, inventory, and goals across both buying environments. Without linked accounts, planning remains fragmented across separate account structures.
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