What is Semrush's "Traffic Cost"?
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Correct answer: An estimate of how much the traffic would cost if a business was paying for it via Google Search Ads.
Why this is the answer
Semrush's "Traffic Cost" represents an estimated value of organic traffic, calculated as if that traffic were acquired through Google Search Ads. It quantifies the monetary equivalent of a website's organic visibility by multiplying the estimated organic traffic for each keyword by its respective Cost Per Click (CPC) in Google Ads. This metric helps businesses understand the financial value of their SEO efforts and the potential savings compared to paid advertising. It is not an estimate of cost per customer, nor is it directly an estimate of search volume, though CPC and search volume influence its calculation.
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