What is stored in a Tag Manager container?

A Tag Manager container stores all the tags (like Google Analytics, Google Ads conversion tracking, etc.) and the rules (triggers) that determine when these tags should fire on your website or mobile app. It's essentially a package of all your tracking and marketing code. Incorrect options: "A grouping of all of your Tag Manager accounts" is incorrect because accounts are a higher-level organizational structure; a container belongs to a single account. "A collection of variables defined in Tag Manager" is partially true as variables are part of a container, but it's not the complete definition of what a container stores. "A Javascript object that holds data passed from your website" describes the data layer, which works with Tag Manager but isn't the container itself.